Glastonbury Moments: Experimenting with Music and Tech back in 2016

It’s nearly Glastonbury weekend and the festival brings back memories of when Byte Entertainment were out in the fields, working with EE helping to connect fans with music.

Byte Entertainment at Glastonbury 2016 - Newton Faulkner performing on stage for EE

We were proud to support EE by helping to source artists and talent for the on-site media area for press and influencers in one of the world’s most iconic festival settings.

At the same time, back in 2016 we were also experimenting with some of the first 360° cameras, testing new ways to bring people closer to the live music experience.

One of our favourite moments was some tests capturing Adele singing Rolling in the Deep – the crowd, the energy, the atmosphere... it still gives us goosebumps watching it back.

That test clip alone has since had over 160,000 views on YouTube and helped influence our strategy on how we create immersive authentic experiences with bands and brands performing live.

At Byte Entertainment, we’ve always thrived at the intersection of music, content, and technology, experimenting, creating, and helping partners tell stories that resonate with real audiences.

If you’re working in live events, tech or talent, and looking for new ways to engage your audience, we'd love to hear from you.

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