Live-Streaming in the Time of Covid-19
Just as the nation is adjusting to these uncertain times (bulk-buying loo roll, pasta and booze - the classic household triumvirate), so is the events industry, who have had to shut their doors until further notice.
Musical and artistic connection is arguably more important than ever for our mental wellbeing which is why so many establishments are unveiling their archives, or turning to live-streams in order to create a new online culture without anyone having to go anywhere.
These new terms of lockdown have ironically encouraged an explosion of innovation and originality. Byte's co-founder Jon Salmon took his What's Going On In Your Head project online, embracing the accessibility of digitised experiences and bringing 13 talented performers and broadcasting it globally.
Theatres, musicians and galleries are also logging on for us at home and creating suitable digital substitutes, and here are just a few examples.
Folk veteran Neil Young, one of many artists whose tours have been postponed because of the pandemic, has been embracing the cosy possibilities of live-streaming in his Fireside Sessions, where he performs a few of his songs for us by the fire with the help of his wife Daryl Hannah. And he's certainly not the only one - check out musicians like Chris Martin, Christine and the Queens and Yungblud's sets for free. Or, if you're missing your classical music fix, plenty of music halls are giving free access of their archives for you to watch from the comfort of your sofa.
“Because we are all at home and not venturing out, we will try to do a stream from my fireplace with my lovely wife filming. It will be a down-home production, a few songs, a little time together” - Neil Young on 'Fireside Sessions'
It's not only musicians who are adjusting with the times - comedian Robin Ince is hosting The Stay at Home Festival - a daily live-stream including mixed-bill comedy and science chats. Guests include Brian Cox and one of our favourites comedian Howard Read. You can even interact live with the hosts with the #ShambleStayatHomeFest on Twitter to make it feel like you're really involved.
And perhaps best of all, check out this Italian priest accidentally turning on the filters whilst live-streaming Mass.
If you would like to know more about streaming online to your clients and fans just call us on +44 208 123 2983 or email firstname.lastname@example.org
Stay safe and well.